The UN’s imminent Climate Change conference – COP26 – is one of many drivers focusing organisations across numerous sectors to re-address their sustainability initiatives. High on the agenda is the dramatic reduction of global waste providing over 1.3 billion tonnes of CO2e. Over half of the CO2e savings will come from increased recycling rates and increased recycled content, yet some of the changes currently proposed in the retail sector are at best ineffective and potentially more damaging than the current ones.
For this talk Professor Edward Kosior analyses the potential pitfalls such as brands aiming for 100% recycled content when there is a valid argument to spread recycled material to go further by opting for 30% recycled content. He also talks about well-meaning brands and retailers switching to a higher carbon footprint material than the original one in a mis-guided bid to become greener.
According to Professor Kosior, there is a confusing trend occurring whereby brands and retailers are frequently making the wrong choice when they seek to change their packaging material. In this talk Professor Kosior highlights the main knowledge gaps that risk leading well-intentioned brand owners to increase rather than reduce their carbon footprint.
We are at a tipping point where efficient recycling will play a vital role in reducing our dangerous carbon emissions, however, we all need to agree on best practices for the environment rather than knee-jerk reactions that waste time and have little to no effect. Nextek Ltd.: https://www.nextek.org/
The webinar has been recorded as part of the virtual expo eREC: https://erec.info/
