Pledge 4 Plastics: New national recycling campaign launched

"Pledge now"-Button (Source: Pledge 4 Plastics)

Peterborough, UK — A new national recycling campaign, Pledge 4 Plastics, has been launched on 8th September, in a bid to increase the collection of plastic packaging for recycling. Pledge 4 Plastics is a government backed national initiative which aims to boost recycling of plastic packaging in the UK.

Led by Recoup, a plastics recycling charity, it has been developed with partners including Coca Cola Enterprises, Marks & Spencer, Unilever, Nestle Waters, Nestle UK, RPC, Veolia, Closed Loop Recycling, Valpak, Kent Resource Partnership, Surrey County Council, PlasticsEurope, WRAP and Defra.

The initiative is in response to challenging recycling targets set by UK Government for the packaging industry for the period 2013-17 which mean recycling levels need to double over the five year period. Local authorities also have targets to recycle more packaging and reduce the amount of material sent to landfill. Landfill costs have rapidly increased, and by recycling plastics more money can be spent by local authorities on other essential services.

To highlight the many ways plastic can be given a new life if recycled correctly, interior designer and stylist, Abigail Ahern, has channelled her distinct quirky style to design her first ever bespoke phone cover, which is made from 80 percent recycled plastic bottles. One thousand limited edition phone covers have been designed exclusively for #Pledge4Plastics, to reward those who register their support online.

More information is available under

Source: RECycling Of Used Plastics Ltd  (Recoup)