New Orleans, USA — Today, the City of New Orleans and the Downtown Development District (DDD) will start a new pilot program to collect and recycle cigarette butts, with the goal of keeping New Orleans streets cleaner. The New Orleans pilot program is an extension of TerraCycle’s Cigarette Waste Brigade – a nationwide, mail-in recycling program that is sponsored by Santa Fe Natural Tobacco Company.
Through their partnership, TerraCycle will supply the receptacles, and cover all costs related to installation, maintenance and shipping. For every pound of cigarette waste collected, TerraCycle will donate $4 to the DDD.
New Orleans is the first city in the United States to implement a city-wide collection system, with the installation of 50 new cigarette-recycling receptacles on several blocks in Downtown. The receptacles will be easily identified with stickers that say „Recycle Your Butts Here“. The DDD Clean Team will service the citywide cigarette butt collection units.
Cigarette butts are the world’s most pervasive form of litter. Keep America Beautiful estimates that 38 percent of all roadside litter in the U.S. is tobacco-related waste. An estimated 195 million pounds of cigarette butts are improperly discarded in the United States annually. Globally, an estimated 3.5 trillion cigarette butts are littered every year.
Source: Downtown Development District, New Orleans