Washington, USA — The American Forest & Paper Association (AF&PA) has presented Metro Waste Authority with its 2014 Community Recycling Award for Partnerships. The award, which recognizes outstanding paper recycling programs, was presented during Metro Waste Authority’s Board of Directors meeting few days ago. Metro Waste Authority partners with the 21 cities in Polk County, The Carton Council, schools, libraries and civic groups to spread recycling information and increase recycling efforts.
“AF&PA is proud to honor Metro Waste Authority’s recycling efforts with this year’s Community Recycling Award for Partnerships. By partnering with a variety of entities, they have spread the paper recycling message and helped to increase the paper recycling rate,” said Machele Henderson, plant general manager for International Paper Recycling – Des Moines, who presented the award on behalf of AF&PA.
Tailored communication efforts
Using results from in-depth audits, Metro Waste Authority tailors communication efforts to better educate the public and divert more paper from the landfill. The components of this extensive campaign included a TV commercial, YouTube videos, radio ads, blogs, a recycling guide, and assorted social media.
“Thank you to AF&PA for this award. We are glad to see our efforts to increase recycling in the region are paying off and hope they will inspire other communities around the country,” said Reo Menning, Metro Waste Authority executive director.
63.5 percent recovered
AF&PA recently announced that 63.5 percent of all paper consumed in the U.S. was recovered for recycling in 2013. Recycling programs such as Metro Waste Authority’s, combined with the recycling efforts of millions of Americans each day, help drive the industry toward its goal to exceed 70 percent paper recovery for recycling by 2020.
For more information about all the 2014 AF&PA Recycling Award winners, case studies on winners’ programs, background information, free classroom resources, statistics and more, visit paperrecycles.org.
Source: The American Forest & Paper Association (AF&PA)