London, UK — Almost £500,000 (€543,000) will be awarded to community projects to tackle the blight of littering, Environment Minister Thérèse Coffey has announced. The money will support the development of new innovation and approaches for tackling litter, from behavioural research for better positioned bins and recycling points so more people throw their rubbish away, to digital technology. This includes apps and ‘smart-bins’ that can text alerts to rubbish collectors when they are full, stopping nasty litter from spilling out onto our high streets or leading people to litter nearby.
Cleaning up the country’s streets costs the tax payer almost £800 million a year when much of this is avoidable litter, and money that could be better spent in the community. Despite this, a worrying 1 in 5 people have admitted to dropping litter in the past.
The Litter Innovation Fund will support local areas to crack down and reduce littering in UK communities by enabling local authorities, community groups, charities, educational institutions, and small and medium enterprises to apply for funding towards innovative and creative solutions to the problem.
Environment Minister Thérèse Coffey commented: „Tackling the litter that blights streets across our country is an important part of our drive to be the first generation to leave our environment in a better state than we found it. I pay tribute to those who help clear up our pavements and verges. The Litter Innovation Fund offers a great opportunity for the most creative solutions to littering to receive funding and for us all to learn new ways of how to stop littering happening. 10 per cent of the fund is entirely dedicated to preventing marine litter.“
Communities Minister Marcus Jones underlined: „The Litter Strategy detailed our plans on education and awareness, improving enforcement and better cleaning and infrastructure. I said in that strategy that I am passionate about our need to reduce litter in this country and I meant it. Many areas are similarly keen to tackle litter locally by encouraging their communities to bin their rubbish properly rather than littering their streets and green spaces. We are looking to support the most creative plans with a funding boost from the Litter Innovation Fund.“
Welcoming the fund’s launch, Keep Britain Tidy Chief Executive Allison Ogden-Newton, said: „Innovation is vital if we are to change the behaviour of the minority of people who still think it is OK to drop their rubbish on the ground for someone else to pick up. Keep Britain Tidy’s Centre for Social Innovation was created to develop and test new approaches to behaviour change and we are delighted to see the Government has recognised the importance of innovation to tackle the blight of littering in our country.“
All projects will be measured and evaluated to assess their effectiveness and the most successful could be rolled out more widely. This will ensure local authorities and communities make the best use of a host of innovative solutions in focussing their resources to tackle the scourge of litter.
Source: Department for Environment, Food & Rural Affairs