London, UK — Marks & Spencer (M&S) has launched the Beach Clean Frisbee, a fun toy made from recycled plastic, including plastic collected by M&S customers and employees at last year’s Big Beach Clean-Up volunteer event. The product has regenerated litter such as plastic cups, fishing tackle and bottle tops into a brand new, shop ready product for customers to enjoy. It costs £2.50, with 50p from each sale going directly to the Marine Conservation Society (MCS).
It launches in time for this year’s Big Beach Clean-Up (which kicked off yesterday and runs until the 30th April) and is on sale now at M&S.com and in six costal M&S stores in Belfast, Bexhill, Lytham St Annes, Silverlink, Weston and Edinburgh.
Mike Barry, Director of Plan A (Marks & Spencer ’s eco and ethical programme) at M&S, explained: “We’ve managed to transform waste, taking it off beaches where it threatens marine life, into a brand new product that is fun for our customers and raises money for MCS’ on-going work to protect our seas. That’s Plan A in action, a volunteer event that engages customers, saves precious raw materials and gives back to charity – all with a business case behind it.”
Two UK firms supported the project. Axion Polymers, a recycling specialist based in Salford, transformed the litter into product grade recycled plastic and Make a Material Difference, based in Leicester, created and manufactured the product.
Axion Director Keith Freegard commented: “Reduction in littering is a key issue, but just as important is the need for a wholesale shift to a circular flow of materials based around a strong UK economy where all plastics used for products are captured, efficiently reprocessed and reused for manufacturing new ones.” And he added: “We look forward to a future where more than 75% of retailers’ products contain over 75% recycled content from materials captured and manufactured within the UK and Europe.”
Last April thousands of M&S customers and employees helped clean over 300km of coastline. To trial whether or not M&S could collect and make a product from the beach litter, the plastic from six of the beaches was segregated, cleaned and reprocessed into production ready recycled plastic.This year’s M&S Big Beach Clean-up will clean 140 UK beaches and canals from 24th to 30th April. The target is to clear more than last year’s massive haul of 30 tonnes of litter.
Source: Marks and Spencer Group plc