York, UK — Whole lorries full of domestic waste are being sent to landfill instead of going for recycling because people are just not separating their rubbish. According to national waste and recycling company BusinessWaste.co.uk, the only solution could be lessons in domestic recycling funded in partnership between local authorities and the major waste companies in order to get the message across.
„The truth of the matter is that only around 45 percent of domestic refuse goes to recycling these days,“ says BusinessWaste.co.uk spokesperson Mark Hall, „and one of the major reasons that we’ve failed to get this figure higher is that people still don’t know how to recycle. And worse than that – there’s people who just don’t care.“
BusinessWaste.co.uk is already well aware that there is resistance to recycling from certain sections of society who are – quite wrongly – convinced that climate change and challenges to natural resources are a „con“, and that there’s no need to change lifestyles. „It doesn’t help when we have politicians who say we can ignore the opinions of experts, because this is one thing where all the world’s experts agree,“ states Hall.
Getting the message across
There are areas where the message hasn’t got through that practical lessons in recycling can help. One recent example: Berkshire town of Reading, where some domestic waste collections are so contaminated with the wrong kind of refuse that there is no option but to send the entire load to the town’s already straining landfill sites. In one estate in the town, communal recycling bins are left overflowing with general waste. The situation has got so bad, some residents are calling for lessons from their council to show their neighbours how to use the bins. It’s a call that BusinessWaste.co.uk supports, because it means that the end result could be an end to people’s time and effort being wasted, and an increase in local recycling rates.
Who’s going to pay?
„Of course, there’s the problem of funding,“ confesses Mark Hall. „And that’s where partnerships between councils and the major waste service providers could work wonders. It’s in everybody’s interest to get this off the ground.“ he says. And, of course, there are savings to be made by not sending whole lorries full of waste to landfill, BusinessWaste.co.uk points out: Burying rubbish in the ground is an expensive business, and half-hearted council campaigns tend to fail miserably.
As Reading resident Mark Williams told Get Reading, it’s the same on a local level where clean-up costs are more expensive that teaching people to get it right in the first place: „It will cost them more when they have to get it cleared up. The rats will come back so it’s an ongoing problem,“ he told his local news service.
From leaflet campaigns to door-knocking and practical demonstrations, a multi-pronged approach could really bring forth results, BusinessWaste.co.uk spokesperson Mark Hall explains. „And where the adults won’t listen, we can take the message into schools,“ he says. „Children and young people have traditionally been the standard bearers when it comes to changing adult habits on recycling. After all, they’re the generation that’s going to have to clear up this mess we’re in.“