London, UK — The latest National Perceptions Survey of Keep Britain Tidy reveals that a clean, litter-free environment is ranked as important by a massive 89 percent of people but only 59 percent are satisfied with the cleanliness of their neighbourhood. As part of this ongoing campaign, the independent charity has launched a new award, the Keep Britain Tidy Award, which is given to places that are creating a clean, litter-free environment.
Keep Britain Tidy already runs the Blue Flag Award for beaches and the Green Flag Award for parks and this new award means that people managing shopping centres, transport hubs, business and leisure destinations, hospitals and town centres can also fly a flag that demonstrates they are creating a clean, attractive environment for the public. Meanwhile the first three winners are awarded.
Chief Executive Allison Ogden-Newton commented: „We are delighted to be rewarding three high-profile locations with our first Keep Britain Tidy Awards. Our National Perceptions Survey shows just how important clean, litter-free places are to people and all three award winners have demonstrated a commitment to creating a clean environment for their visitors and customers and have proved to our judges that they are managing their litter and waste responsibly. We hope that these three fantastic places will be the first of many to be flying a Keep Britain Tidy Award.“
Zed Major, Facilities Manager at the Barbican Centre, one of the winners, said: „It’s a great honour for The Barbican Centre to be awarded the accreditation from such a well-respected organisation as Keep Britain Tidy. The feedback from the inspection gave us incredibly useful guidance and confidence in the way we engage with the visiting public and our sustainability strategy throughout the Barbican Centre campus, for which we are very grateful. The Award is a very powerful tool to promote to visitors and the public the passion we have for sustainability at the Barbican Centre and we very much look forward to working with Keep Britain Tidy over the coming year and beyond.“
More information on the Award can be found under keepbritaintidy.org.
Source: Keep Britain Tidy