Card packaging at Christmas could cover Big Ben almost 260,000 times

Big Ben wrapped (Source: / Waste and Resources Action Programme)

Banbury, UK – The UK is estimated to use almost 300,000 tonnes of card packaging at Christmas, according to leading recycling campaign Recycle Now. Card packaging plays a really important role in preventing damage to products and as Christmas is the busiest sales period of the year, a lot more of it is used. The staggering amount would, when laid out, cover the return distance between London and Lapland more than 100 times or would wrap Big Ben almost 260,000 times. The Christmas campaign is urging people to recycle this card rather than put it in the bin and play their part in creating a greener Christmas.

Wrapping paper plays such a huge role in creating the excitement on Christmas morning. This year Recycle Now is asking to help extend its usefulness by recycling it, so it can be turned back into packaging which can be used throughout the year. All paper, including wrapping paper, is recyclable. The only types of wrapping paper that can’t go in the recycling bin are the shiny metallic and glitter varieties. If in doubt, it can be tested out with the ‘scrunch test’ – if the paper is literally scrunched in hand and it stays in a ball, it can be put into the recycling.

To demonstrate the sheer scale of card and paper levels that are being used during the Christmas period, Recycle Now has created a series of compelling images showing famed UK landmarks wrapped in both cardboard and festive wrapping paper.

Alice Harlock, recycling expert at Recycle Now, said: “Card and wrapping paper are Christmas icons just like the UK landmarks images we have ‘wrapped’ to highlight the scale of recycling people can do in the UK this Christmas. Recycling them can be your gift to the environment. All councils in the UK accept paper and 98 per cent accept card. If in doubt as to whether your wrapping paper can be recycled, we encourage people to do the ‘scrunch test’, just to be sure.”

Recycle Now aims to help make recycling as simple as possible for people by providing information, tips and advice at

The picture of Big Ben has been reproduced from the website of The Waste and Resources Action Programme.

Source: Waste & Resources Action Programme (WRAP)