Glass packaging demand growth: Market and consumers trust the material

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In der Glashütte (Foto: Kroll/Recyclingportal)

Brussels — In 2016 glass packaging production in Europe grew by 2.9 percent in volume (tonnes) and by 2.1 percent in unit terms according to data published by the European Container Glass Federation (FEVE). The growth was driven by exports as well as continued demand for glass packaging in food and beverage segments in Europe. A total volume of 20.9 million tonnes or 75.9 billion units were produced in Europe for the EU and international food and beverage markets.

The buoyant demand for glass is a strong signal of trust from customers in our industry and in glass packaging to help brands stand out on the shelves both in the European market and internationally,” underlines FEVE President Johan Gorter.

The strong performance in 2016 confirms the steady trend of the last 5 years: Since 2012, the industry has increased its production by 5.8 percent in volume and 6.1 per cent in units. Strong production growth in 2016 represents a significant increase above the historic average growth rates for glass packaging

Glass continues to be the reference packaging material for leading markets such as spirits, wines and beer, while it is increasingly gaining share in the food, water and dairy sectors. This is not only due to new consumption trends for local, organic and natural food, but also because of the positive image of glass packaging and the strong consumer trust in glass as their preferred packaging for environmental, health and taste preservation reasons. According to a recent survey (more information under friendsofglass.com), glass is consumers’ favourite packaging, with one in two Europeans saying they use more glass than three years ago and 75 percent of Europeans view glass as the most environmentally friendly packaging.

Glass: consumers’ favourite packaging (Graphic: FEVE)

Johan Gorter: “It is encouraging that consumers trust glass because of its sustainability credentials and because it best preserves the quality of their preferred products. As an industry, we are committed to making the inherent properties of glass more visible to our customers and to the final consumer.”

Source: European Container Glass Federation (FEVE)