Reinach, Switzerland — Archroma is one of the leading global color and specialty chemicals producer. Its EarthColors dyestuff range has won the Gold Winner at the the OutDoor Industry Award 2017 in the sustainable innovations category. Among the winners, the Gold Winner Award distinguishes further the EarthColors range – out of the 330 entries – as one of the most innovative products of the industry in what is one of the highlights of the OutDoor Show in Friedrichshafen, Germany, closing today.
EarthColors are Archroma’s patent-pending new method of creating warm ternary shades from nature. These high performance dyes are synthesized from natural waste products of the agriculture and herbal industries, such as almond shells and rosemary leaves, replacing the oil-based raw materials typically used in dyestuff manufacture. Earthcolors are available in a range of six dyes, covering a palette of natural shades. They are fully traceable from the source to the shop – thanks to NCF chip attached on the clothing hangtag.
“We are extremely proud to receive one of the most prominent Awards in the outdoor industry”, commented Nuria Estape, Head of Marketing & Promotion for Archroma’s Brand & Performance Textile Specialties business, after the ceremony. “The OutDoor Industry Award will surely help us convince more brands and retailers to explore and adopt more nature-friendly solutions from Archroma.”
Manel Domingo, R&D Head for Special Dyes at Archroma, who developed the EarthColors technology, adds: “Creating sustainable solutions is a journey: EarthColors was more than five years in the making and the project is still evolving in our laboratories. With the planet reaching the limit of its resources, we need to offer more sustainable options to the consumers. That is why we spare no efforts to develop groundbreaking innovations in the deep belief that we can make our industry sustainable. It’s our nature.”