Desso: First carpet tile collection receives Cradle to Cradle gold certification

C2C Product Innovation Institute Roy Vercoulen handing over the certificate to Roland Jonkhoff Desso (Foto: Desso)

Waalwijk, The Netherlands – Desso, a leading carpet company, has become the first carpet tile manufacturer in the world to achieve Cradle to Cradle® Gold level certification for a new carpet tile collection. The Gold certification is the culmination of seven years of work and effort, inspired by the goal of transitioning to the circular economy, based on C2C principles. The collection will be launched in all key markets in October 2015.

The new ‚Gold Collection‘ comes standard with an EcoBase™ backing, that contains upcycled re-engineered calcium carbonate (chalk) from local drinking water companies, which is 100 percent recyclable in Desso’s own production process. In addition, the collection contains Econyl®, a 100 percent regenerated nylon made from recovered waste materials including post-consumer yarn waste from Desso’s Refinity® plant.

The products in Desso’s Gold Collection offer the following benefits:

  • 100 percent positively defined materials
  • 100 percent regenerated yarn (Econyl)
  • On average 80 percent recyclable materials
  • On average 52 percent recycled content
  • Very low VOC’s
  • Contributes to LEED v4 points

To reach this milestone, Desso has had to fulfil a broad range of tough environmental and human health criteria, as defined within the Cradle to Cradle Certified™ Product Standard. This is a framework for innovation, which shows that ‚designing with purpose‘ makes perfect business sense and at the same time, positively impacts the environment and human health. Products are certified by the independent Products Innovation Institute, based in the US. Next to this collection, 93 percent of Desso’s commercial carpet tile range is Cradle to Cradle certified, at either Bronze or Silver level depending on the backing type.

Desso has been on the path towards the circular economy since 2008 based on Cradle to Cradle principles, which enables manufacturers to make goods designed for more than one product life cycle in an ever moving non-toxic closed loop, increasingly powered by renewable energy. In this way, the circular economy helps to tackle several major global challenges: resource scarcity, toxicity, and climate change. As a regenerative model inspired by nature, it replaces the more traditional linear ‚take, make and waste‘ system.

„Through the vision and hard work of our people and stakeholders we are delighted to have reached this important new milestone in our circular economy journey“, says Roland Jonkhoff, Managing Director, Desso and Vice President Carpet EMEA, Tarkett. „Alongside this, the innovations that are required on our path to becoming a C2C company, continue to contribute to our commercial success. This demonstrates to us and others that a business strategy coupled to strong CSR goals does underpin commercial success.“

Source: Desso / PR Newswire