SUEZ environnement unifies all trademarks and activites under a single brand

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Source: SUEZ environnement

Paris — All of the SUEZ environnement Group`s trademarks are being federated in a single brand, SUEZ environnement positioned in the sustainable management of resources. Present in 70 countries, the Group has no fewer than 40 different brands like SITA, Degrémont, Lyonnaise des Eaux, AGBAR, Aqualogy, United Water, Ondeo Industrial Solutions and Safege, born in the course of its international growth and the integration of new activities.

This change has three major goals

  • To simplify a multi-brand architecture for improved performance and commercial efficiency. The goal is to be better identified by all the Group’s customers in order to accelerate our growth, especially on international markets and with industrial customer.
  • To meet the new needs of customers, in local authorities and industry, as they face new environmental and societal challenges: designing and operating smart and sustainable cities, saving resources and reducing the environmental footprint, adapting to climate change, producing differently by integrating secondary raw materials in the production chains, creating alternative resources, in particular in regions where water is scarce, or developing local and renewable energy sources by waste recovery.
  • To reinforce the convergence between the Group’s activities so that the company can address the challenges of a circular economy. Faced with new environmental challenges, SUEZ environnement’s activities have undergone an in-depth transformation, moving away from the role of service operators to that of resource managers. The pressure on natural resources (water, energy, raw materials) is so strong that the company`s models of consumption and production need to be reworked, so that SUEZ can shift from an approach based on consumption, to one that is based on use and recovery.


Reacting to resource revolution

The change to a single brand will support the Group’s strategy, based on four essential pillars: Smart water and new services, industry, waste-to-energy and international growth. It will consolidate the Group’s positioning as one of the key players in the resource revolution and will allow it to achieve its stated ambitions.

Until now, the Group has been organised around two major activities: water and waste. But today, the Group’s positioning focuses on the sustainable management of resources, through four main activities: the management of the extended water cycle, the recycling and reuse of waste, water treatment solutions and consulting services for sustainable urban and regional development.

„The resource revolution will bring about a major and deep-seated transformation of our societies, much like the industrial or digital revolutions. So the Group must be ready to meet its customers‘ future needs and converge its activities in order to anticipate and support these changes. As a leading player in the circular economy, we must allow this revolution to benefit from our expertise by offering a global solution for optimised resource management. Now the 80,000 employees will embody this mission with pride and conviction under a single brand, SUEZ environnement“, declared Jean Louis Chaussade, Chief Executive Officer of SUEZ environnement.

More information on the company can be found under suez-environnement.fr.

Quelle: SUEZ environnement